Ross Stays · Airbnb setup & launch

Your Airbnb.
Your Cash Flow.
Your Equity.

From property search to guest-ready launch, we coordinate the work and connect you with local management at preferred client rates.

Your next step

Unlock your setup pricing.

Four quick questions. First name and email. Your package pricing, unlocked.

Question 1 of 4

Where are you starting?

This routes you to the right offer.

Your next propertystarts with a clear plan.

Four steps. One coordinated launch.

From search to launch.Your keys. Your choice.

  1. 01

    Find & plan

    Your market, property and budget. A clear scope before you commit.

  2. 02

    Get guest-ready

    Listings, systems and a local team. Full Turnkey adds furnishing and setup.

  3. 03

    Launch with us

    30 days of management included. Pricing and guest experience refined.

  4. 04

    Hand over

    A local manager at a preferred client rate, where available. Or self-manage.

Support through day 90. Your team stays with you through the handover.

Yours to own. Yours to enjoy.

Keep your listings and payouts. Plan personal stays around confirmed guest bookings.

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Package details & local availability

Launch packages include 30 days of management at no additional management fee and team support through day 90 from launch. Optimize does not include a managed launch.

Operator availability, services and savings vary by property and market. Ongoing management is contracted directly with your operator. Property costs still apply; income is not guaranteed.

Explore the Portfolio Builder brochures
A place to make memories. A business to build on.

Your next holiday.
At a place you own.

Imagine it’s December. It’s freezing at home. A few days later, your family is opening the door to your own place somewhere warm.

The kids pick their rooms. You feel the sea breeze and think: “This is ours.” Between your stays, guest bookings can help cover the costs.

Portfolio Builder helps you get there. We help find the right property, check the numbers and set up the business, using systems from homes we own and run.

Unlock pricing instantly Built by owners,
for owners.
Sunshine, palm trees and a pool overlooking a warm beach
Picture your next chapter.
The receipts · one account

Experience you can see.Straight from the dashboard.

A lifetime payout record from one Ross Stays Airbnb account.

Airbnb payout dashboard for one Ross Stays account, September 2026, totalling $1,250,912.91 CAD paid out
$1,250,912
CAD lifetime payouts · one Ross Stays account

Real operating experience. This is payout history, before property expenses and financing. Every client we launch controls their own listings and receives their own payouts.

Company-reported from the platform dashboard and not independently verified. Past results on other properties are not a forecast for yours.

Understand the full operating cost

The old STR management model is broken.We fixed it.

A better operation starts with a clear scope, transparent costs and a team that knows the property.

The management agreementClear terms

Confirm the fee and what it applies to.
Know the full cost before you sign.

Three things every agreement should make clear.

Transparency by design

Cleaning & maintenance

Actual costs

Confirm labour, servicing and any markups. Calgary arrangements may include cleaning, hot tub servicing and minor maintenance at true cost, depending on the agreed scope.

Extra guest revenue

Disclosed

Agree who receives early check-in, late checkout and other upsell revenue. No hidden markups or undisclosed retention under the agreed arrangement.

Setup & local management

Separate

Your Ross Stays service fee, vendor costs and ongoing operator fee are clearly separated. We currently pass negotiated network discounts to clients without commission to us.

Benefits depend on the property, operator and written scope. Any operator placement fee is agreed separately. Negotiated rates and savings are not guaranteed.

See what belongs in the budget.See the full fee checklist

Repairs, restocking, software and contract terms. Ask for every charge in writing.

  • Setup & onboarding

    Property assessments, photography coordination and smart-lock setup. Ask what is already included.

  • Listing renewals

    Annual or periodic charges for listing updates, optimization or pricing setup.

  • Supplies & restocking

    Toiletries, coffee, linens and replenishment. Check the product cost and any markup.

  • Maintenance & repairs

    Coordination, call-outs, labour and vendor markups. Ask to see the original invoice.

  • Deep cleans & turnovers

    Seasonal or specialist cleaning beyond the standard guest-paid clean.

  • Hot tub & pool care

    Recurring servicing, chemical balancing and checks. Separate service costs from markups.

  • Technology & software

    Monthly charges for pricing tools, channel managers or an owner portal.

  • Payment processing

    Card fees on direct bookings. Confirm the rate and whether an extra fee is added.

  • Early termination

    Exit penalties or contract lock-ins. Know the cost and notice period before signing.

Some are genuine operating costs. The issue is what is disclosed, what is marked up and who keeps it. These charges vary by contract; they are not all profit for the manager.

Plan with the full operating picture.
Compare what remains after every cost.

Plan for the whole property.

Include financing, taxes, insurance, utilities, reserves and quieter periods in the budget. We review the costs and assumptions before recommending a plan.

The Ross Stays difference

One agreed setup fee.
Your Airbnb. Your control.

We set up your rental, install the systems and coordinate your local team. Run it yourself or choose a separately priced operator. Your accounts and payouts stay yours.

Unlock pricing instantly Start with the short quiz · No obligation
Braydon Ross · Founder of Ross Stays · Mr Airbnb

One property in 2017.A global playbook today.

I started with my own money and my own mortgage. That first Airbnb led to hotels, resorts and teaching thousands of hosts how to operate.

Over one billion dollars

Property value listed

Homes, hotels and resorts listed on Airbnb across 5+ countries.

Over one hundred million dollars

Bookings across our network

Across our properties, clients and the operators we trained.

Thousands

Hosts & managers taught

Around the world. Some went on to run large portfolios of their own.

Cumulative figures reported by Ross Stays, not independently verified. Listed value is not personal ownership; booking volume includes clients and trained operators. Past results do not predict yours.

Braydon Ross, founder of Ross Stays, against an emerald green background
Braydon RossOwner. Operator. Educator.

Experience earned at every stage.

  1. 2017

    My own property. My own risk.

    My first Calgary property, then rental arbitrage and management.

  2. 2019

    From one home to hotel scale.

    A 70-room Edmonton hotel, followed by international resorts and portfolios.

  3. Global

    A playbook others grew with.

    Thousands of hosts and operators taught worldwide.

  4. Today

    That experience. Your operation.

    That operating experience, applied to your property and local team.

More about the journey

I bought and listed my first home in Calgary, then expanded into rental arbitrage and management.

I connected a 70-room Edmonton hotel to Airbnb, then worked with luxury resorts and larger portfolios internationally.

I taught owner-operators and STR managers worldwide. Many learned from my original systems and went on to grow their own businesses.

We apply it to your property, from positioning and pricing to systems and a local team. You keep the title, listings and payouts.

The market has changed.
Your operating model should, too.

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03 / Properties we have launchedClient properties. Company-reported.

Real properties.Real work behind them.

  • 01Tuxedo: one property, three booking options. A full house, an upper suite and a lower suite. Group-friendly design, a hot tub and a games room give guests reasons to choose it.
  • 02Casa: a stay with a reason to book. Three bedrooms, room for ten, a private hot tub and a home gym. A trained local team supports the guest experience.
  • 03The operation behind both. Pricing, guest messages, turnover checklists and local support. The attractive photos are only the beginning.
Casa YYC, three bedroom
Calgary, AB
Casa YYC, three bedroom
191 reviews at 4.85
Five bedroom half duplex
Tuxedo Park, Calgary
Five bedroom half duplex
Reported gross: $182K · see report
Radium mountain retreat living room with fireplace and grey sofas
Radium, BC
Four bedroom mountain retreat
122 reviews at 4.94
Six bedroom waterfront log home
Lac Ste. Anne, AB
Six bedroom waterfront log home
68 reviews at 4.96
Upper and lower suites
Tuxedo Park, Calgary
Upper and lower suites
Three listings, one property
Sleeps eight
Radium, BC
Sleeps eight
Four bed, 3.5 bath

Property and audience figures are company-reported. The brand feature is included in Full Turnkey. Results vary by property and market.

04 / A few of the clientsAirbnb · 18 September 2026

Real properties.Reviewed by real guests.

Six client properties. Four markets. A selection of stays reviewed by real guests.

Airbnb listing for *RARE* Close to Downtown, Hot Tub, Top 1% Rating in Calgary, rated 4.98 from 84 reviews
Airbnb listing for Unique Casa Vibes, Hot tub, Gym, Arcade Games in Calgary, rated 4.85 from 191 reviews
Airbnb listing for Private Hot Tub, 5BR Luxe Oasis, No Service Fees in Calgary, rated 5.0 from 17 reviews
Airbnb listing for Sleeps 8 Luxury Retreat Near Radium Hot Springs, rated 4.94 from 122 reviews
Airbnb listing for Stunning Waterfront Lodge, Sleeps 16, in Lac Ste. Anne County, rated 4.96 from 68 reviews
Airbnb listing for a gated four bedroom villa with private pool in Cabarete, Dominican Republic, rated 4.90 from 39 reviews
Swipe to explore all six
Top1%Revenue in each market

Across every property

850+Guest reviews

Across our portfolio

Portfolio figures reported by Ross Stays, October 2026. Revenue rankings are separate from Airbnb ratings and badges. Screenshots show selected properties as of 18 September 2026. Past performance does not guarantee future results.

Inside the Tuxedo reporting

See the work.Understand the numbers.

A public excerpt from our internal July 2026 Tuxedo earnings and buyer reports. Private details removed; assumptions kept visible.

Reported gross booking earnings$182,654.63CAD · July 2025 to mid-July 2026
Reported payout after fees and adjustments$159,958.59CAD · Before property costs and financing

This is more than 12 months, including two Stampede periods. It is not a standard annual return. A payout is not profit.

Open the report excerpt
Airbnb gross
$168,853.03
Vrbo gross
$12,801.60
Direct booking
$1,000.00
Platform fees and adjustments
−$22,696.04
Reported payout
$159,958.59

The report’s channel and monthly sums reconcile. Cleaning, maintenance, utilities, insurance, taxes, management and financing are still expenses. Future reservations are excluded from this excerpt.

Source: internal July 2026 Combined Earnings Report. The cover uses July 12 while monthly detail runs through July 14. Company-reported, not independently audited. Bank settlement and expense completeness are not verified here. This is a redrawn excerpt, not the original private file.

What the underwriting examines
01 / Purchase and funding

Purchase price, down payment, loan, closing costs and reserves.

02 / Operating costs

Revenue assumptions, platform fees, cleaning, local team and fixed costs.

03 / Scenario testing

Different revenue outcomes, debt coverage and cash-on-cash calculations.

04 / Exit and equity

Separate loan paydown, assumed appreciation and selling costs.

Based on the structure of our July 2026 Tuxedo buyer model. Historical assumptions are not current quotes. The guide explains the model and its limits.

Read the Tuxedo excerpt · pages 12–13 ↗

Past performance does not predict another property’s results. This excerpt supports a conversation about the work, not a promise of income.

06 / In their wordsThe owner, then the guests

Do not just takeour word for it.

★★★★★
Working with Braydon on the Airbnb project was a great experience. Very professional approach, clear communication, and all deliverables were exactly as promised. The property is now a top performer in the Calgary market. The results speak for themselves.
Dmitri B.Owner · Tuxedo Park, Calgary
$1.035MPurchase price
$182KReported period gross
$1.325MListed twelve months later
4.97 ★110+ reviews
★★★★★
Spectacular home with brand new beautiful furniture and state of the art appliances. The hot tub and backyard are to die for.
IssamCalgary, November 2025
★★★★★
One of the best Airbnbs I've ever stayed in. Everything was excellent. The kitchen was amazing, the hot tub was perfect.
ElianaCalgary, December 2025
★★★★★
We hosted executives at my company and they were all very pleased with this beautiful home. The host was very responsive.
JessCalgary, September 2025

Guest reviews are verified stays on a client property. Owner figures are company-reported from owner records and are not independently verified.

08 / Your operation after handoverCalgary example · CAD

Lower ongoing fees.More room in the numbers.

An example from an existing Calgary arrangement shows why the fee base and local operating structure matter.

The comparison starts here

Illustrative annual gross revenue
~$200,000
Payout after Airbnb fees
~$165,000
Cleaning costs
~$25,000
Remaining management fee base
$140,000

Rounded illustrative figures. The payout assumption is not an exact calculation of a stated platform fee rate.

Management at 25% of $140,000$35,000 / year
Existing local team arrangement$12,000 / year
Difference on management alone$23,000 / year

Your property receives its own quote. This is an illustration, not a promised rate or savings forecast. Scope, market, revenue, cleaning costs and the fee base can differ. Property expenses, financing, setup costs and the Ross Stays service fee are separate.

What would that mean over five years?

If the same annual difference continued unchanged, $23,000 × 5 would be $115,000 before the Ross Stays service fee and any other differences in cost. Deduct your quoted service fee and relevant additional costs when comparing the net benefit. Future revenue, costs and operator terms may change.

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09 / Who this is forChoose the right support

Choose how involvedyou want to be.

You provide the capital. We help you choose, set up and launch using systems from properties we own and operate.

This is for you

Owners who want the asset, the cash flow and the control

  • You are ready to own. A property already owned, or the capital to buy and launch.
  • You want control. Your title, listings and payouts. No Ross Stays equity or ongoing management cut.
  • You want coordinated support. We coordinate the agreed work. You stay involved in key decisions and timely approvals.
  • You choose how it runs. Self-manage or use a vetted local operator at a negotiated rate.
Clear expectations

Know what the service includes

  • Ongoing Ross Stays management. After launch, daily operation passes to you or your manager.
  • A course or mentorship. We do the work and set up the systems.
  • A guaranteed income. No promise of revenue, profit or investment returns.
  • An underfunded start. Service fees, property costs, launch and reserves must be covered.
Launch packages: 30 days operatedNo additional management fee
Support through day 90From launch, including the first 30
Prefer a manager? Here is how we help.

We look for an operator we have personally trained who runs a credible local business, where available. Alternatively, we vet a reputable management company in your area.

We use our reputation, relationships and volume of business to negotiate your rate. Availability and savings vary; ongoing management and any placement fees are agreed separately.

We help you make informed decisions and establish the operation. Property income varies, and ownership costs and financial responsibilities remain with you.

Unlock your pricing, compare packages and book your free game-plan call.

10 / Straight answersMake an informed decision

A clear offer.A clear next step.

What happens before I commit?

Answer four quick questions, then enter your first name and email. You will go straight to the Portfolio page to compare pricing and book a free game-plan call. The enquiry and call are free, with no card or deposit required. Paid work begins only after we agree the scope, service fee and payment milestones in writing and you sign the services agreement. Financing pre-approval is completed first where required.

Who runs the property after launch?

Launch packages include 30 days of management at no additional management fee. After that, daily operation passes to you or your chosen local operator, with Ross Stays team support continuing through day 90 from launch, including the first 30 days. Ongoing management is a separate direct agreement with the operator. Ross Stays does not continue as your property manager.

What support is available in Calgary?

We have trained a local team that handles guest communication, cleaning, minor maintenance and hot tub servicing in-house. We confirm availability, included work and pricing for your property. Depending on scope, advantages may include lower management costs and operating services at true cost. Your written agreement confirms the terms.

What if my property is in another city?

Start with the Universal brochure and tell us your target market. We assess the property, local requirements, numbers and operator availability before recommending a scope. Once the opportunity is clear, we can prepare a market-specific overview for the next stage.

Which package includes the managed launch?

Full Turnkey and Acquire & Launch / Set Up & Launch include the agreed 30-day managed launch and team support through day 90 from launch. Full Turnkey adds design and furnishing coordination. Optimize is for an existing rental and includes 90 days of support; it does not include acquisition, licensing or a managed launch.

Are the brochure fees in Canadian dollars?

The standard brochure fees are USD reference prices. Canadian projects receive a written CAD quote confirming the scope, service fee, applicable tax and payment milestones. Smaller properties, multiple suites or a portfolio may receive a tailored quote. A different price is not automatic, and custom discounts do not automatically combine.

What is separate from the service fee?

Property purchase and financing, furniture, labour, photography and other vendor invoices, licensing, insurance, taxes, software and ongoing operating costs are separate where applicable. Coordination is included only within the agreed scope. We currently pass negotiated network discounts to clients without commission to us; any operator placement fee is agreed separately.

Do I keep ownership and control?

Yes. You own the property, control your listings and accounts, and receive your payouts. Ross Stays takes no equity and no ongoing management percentage after the managed launch. You choose your operating model and approve the agreed work.

What if performance is lower than expected?

We review the revenue assumptions, operating costs, reserves and downside scenarios before recommending a plan. The managed launch helps calibrate pricing and the guest experience using early bookings. Income, occupancy, profit and investment returns are not guaranteed; the property must work for your budget and tolerance for uncertainty.

How does monthly acceptance work?

We accept up to three new STR launch clients per calendar month so each receives focused attention. This is a client acceptance limit, not a limit on properties launching that month. Qualified waitlist members receive first priority, then qualified applicants are considered in order. Reserved places are shown separately from confirmed acceptances. Your signed onboarding agreement confirms acceptance; start and launch dates are agreed around the property, financing and readiness. An enquiry or call does not reserve a place. Optimize and separately scoped hotel work are outside this launch intake.

Do I need financing pre-approval to enquire?

No. Share your details and current financing position. Pre-approval is preferred for buyers and must be complete before paid onboarding where financing is required. Owners who already have a property receive a scope appropriate to their setup and operating needs.

Ross Stays

Short-term rentals, set up and launched for owners who hold the title.

© 2026 Ross Stays Inc. · Calgary, Alberta · rosstays.com

Ross Stays

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A starting estimate, not guaranteed income. Local rules, setup and operating costs still need review.