Your Buyers Left When the Math Broke.
We Change the Math.
STR income is the number that brings the investor-buyer back to your presale. Ross Stays layers hotel-grade short-term rental operations, the Mrairbnb brand, and qualified investor-buyer demand onto your project. Your team closes. Your buyers cash flow. Your building sells.
Accelerating Presale Velocity Isn't Optional.
It's Existential.
Inventory is rising. Buyer confidence has softened. Projects priced on future valuations are stalling. Lenders require 60-70% presold before releasing construction financing. Phase 2 prices anchor to Phase 1 close rates. Every week your velocity stalls, the project moves backward. The next round of price reductions becomes inevitable. The buyer segment most able to absorb your price is the investor-buyer. They aren't showing up because long-term rent doesn't pencil at today's rates. STR income is the only number that brings them back.
Same Unit. Same Building. Same Buyer.
Different Income Number.
Here's the only number the investor-buyer cares about: does the unit cover itself? The same condo that produces a monthly loss as a long-term rental produces real cashflow as a short-term rental operated by a top 1% operator. When that operator's name is on the proforma, the buyer's accountant runs the math and the deposit clears.
Underwritten in 2021
Operated by Ross Stays
Same unit. Same buyer. Same price. Flipped from a monthly bleed to monthly cashflow. The buyer's only question is whether the STR number is real. The operator on the proforma is the answer. Illustrative figures. Actual numbers vary by market, unit, and operator performance.
STR-Friendly Buildings Don't Just Sell Faster.
They Sell at a Premium.
Section 02 was the buyer's math. This is yours. When your project is structured for short-term rental from Day 1 and backed by an operator buyers trust, three economic levers shift in your favour at the same time. Pricing power. Absorption speed. Buyer pool depth. The downstream effect on sellout, carry cost, and final profit is material.
STR-zoned buildings with operator credibility command premium pricing versus equivalent buildings without the STR thesis. Investor-buyers pay for the income stream. End-users still buy for personal use. You capture both segments.
Faster presale velocity means fewer months of construction loan interest, fewer months of marketing budget burn, earlier release of GP capital. Six and seven-figure savings on most projects.
Investor-buyers and end-users compete for the same inventory. Competition compresses time-on-market. The deeper the pool, the more aggressive your pricing power. The lever most developers leave on the table.
An 8 to 15% pricing premium on an $850 per sq ft base across a 200-unit project sets a multi-million-dollar swing in sellout proceeds. Most developers price the building once and absorb the result. STR-friendly positioning shifts the entire pricing floor.
On a $50M construction loan at 8%, that's $1.6M to $3M in carry cost eliminated. Add the marketing budget that no longer needs to run for those extra months. Add the GP capital released earlier.
The premium pricing isn't the only lever. The velocity it unlocks is the second one.
This is the upside agencies, marketers, and brokers cannot help you capture. Only an operator brand the investor-buyer market trusts can shift these economics in your favour. Illustrative figures throughout. Actual numbers vary by project, market, and execution.
Marketing. Sales Acceleration. Management.
Built to Your Project.
Three pillars. Enhancement model. Your in-house marketing team, your sales team, and your brokers all stay in place. We don't replace your team. We arm them with the STR brand authority, credibility, and operating story investor-buyers need to commit at scale. Every engagement is custom-built. Apply to unlock your quote.
Your in-house marketing team and agencies stay in place. Ross Stays layers on top with STR brand credibility no developer budget can manufacture. Calgary towers with seven-figure traditional marketing budgets still struggle to reach the investor-buyer segment. The missing piece isn't budget. It's STR brand authority. Mrairbnb is a category of one in Canadian short-term rental.
Mrairbnb Wall Endorsement
First-ever development endorsement post on the primary Mrairbnb feed. Never done before in a decade. Signals to 150K+ STR investors that this project has been personally vetted.
150K+ Audience Access
Direct organic distribution to the most concentrated STR investor audience in Canada. Airbnb hosts, real estate investors, realtors, entrepreneurs. $200K-$500K/yr equivalent in influencer cost. Included.
Co-Branded Ad Campaigns
Strategic direction, targeting, creative. Developer funds ad spend directly. Ross Stays controls strategy. Typical structure: $7.5-10K/mo ramp scaling to $15-30K/mo in proven phase.
Podcast & Earned Media
Every Mrairbnb podcast appearance, news feature, and media moment references and promotes the project. Earned media exposure that can't be bought. Forbes. Bloomberg. Yahoo. USA Today. Business Insider.
Content Calendar & Story Rollout
Founder-voice posts, Stories, Reels promoting the project consistently. Built for investor-buyer psychology, not generic real estate marketing.
Project Feature & Case Study
Long-form project feature across Instagram, video, and email. Positions the building as operator-grade and investor-validated to the most credible STR audience in the country.
We don't sell units. You do. Your in-house sales team and brokers handle every closing. We generate qualified investor-buyer leads through Mrairbnb channels. Our setter pre-qualifies them. We hand them off warm to your team. We arm your team with the STR tools they need to convert: proformas, case studies, objection handlers. Your team closes. Compensation is performance-based. Paid only when units sell.
The STR Investor Report
The single most important tool your sales team needs. A 6-8 page, professionally built, data-backed answer to the #1 investor question: "What will this unit actually earn as a short-term rental?" Includes STR underwriting by unit type, revenue analysis by unit mix, ADR and occupancy estimates, investor proformas, and verified Calgary case studies. Delivered in 7-10 business days. Permanent asset for the project's entire sales cycle. One sale influenced by this report pays for it many times over.
Qualified Lead Generation
Investor-buyer leads sourced through Mrairbnb channels (paid + organic). Ross Stays setter qualifies and screens before hand-off. Your team only sees warm, pre-qualified prospects.
Sales Team STR Training
Train your in-house sales team and brokers on selling the project as an STR investment. Buyer scenarios. Proforma walkthroughs. Market positioning. Regulatory pathways.
Objection Handler Library
STR-specific scripts for the objections your team has never faced selling to traditional buyers: regulatory risk, occupancy assumptions, management quality, exit strategy.
Co-Hosted Events & Webinars
Ross Stays at your in-market events alongside your Director of Sales. Speaking fees waived. Events co-promoted to 150K+ audience at no charge. National coverage where applicable.
STR Closing Support
When your team has a buyer who needs specialized STR expertise to convert (income analysis, management explanation, advanced objections), Ross Stays steps in to materially assist your team in converting the lead.
Attribution & Reporting
UTM tracking, dedicated landing pages, CRM tagging. Every Ross Stays-attributed lead is documented. Weekly reporting. Pipeline visibility for both sides.
Ross Stays Generates → Your Team Closes
Leads generated through Mrairbnb channels. Ross Stays setter qualifies and hands off a warm, pre-qualified prospect. Your team closes. Custom-quoted to project. X% on first $100K + X% on balance.
Events + STR Closing Assistance
Applies when Braydon and the Ross Stays team are actively involved in converting a buyer at events or through hands-on STR closing support. Flat rate, lower than Tier 1. If your team closes independently using our training and materials, no Tier 2 applies.
We don't manage for you. We manage for your buyers. Each buyer who closes can opt into Ross Stays at takeover. We become the operator they bought from. The one named in your marketing. Embedded in the strata bylaws. Ready to deploy Day 1. You carry no management obligation. The building runs as one unified asset, not 30 fragmented self-managed listings.
Buyers Opt In at Closing
Ross Stays is featured as preferred operator on all your marketing materials. Buyers know what they're getting. At closing, the buyer opts in to Ross Stays management directly. The buyer carries the commitment. You carry none.
For larger projects we structure exclusive STR rights into the strata bylaws. This protects the operating standard, the building reputation, and every future buyer for the life of the asset.
Standard rate to buyers: XX% of net payout, all-inclusive. Volume tier kicks in at XXX+ opted-in units, dropping to XX%. Zero hidden fees. Zero cleaning markup. Zero upsell skim. Performance standard: outperform market 30-100%.
Preferred Rate for Developer-Retained
If you keep a block of units (developer carve-out, investor pool, hospitality play), we operate them at a preferred rate below the buyer-facing standard.
Mrairbnb Is Not an Influencer.
It's a Hotel-Grade Operator With a Brand.
There are influencers who post. There are real estate marketers who pitch. There are STR consultants who advise. None of them have operated hotel-grade assets at institutional scale on three continents. Ross Stays has. Four-thousand-plus luxury units operated. Top 1% performance, every market. Calgary. Seoul. Resort portfolios across Mexico, the Caribbean, and the United States. The audience isn't followers. It's a track record visible to anyone who looks. Half of Calgary's largest STR operators were personally trained by Braydon Ross. When 150K+ investor-buyers see a project endorsement for the first time in a decade, that's a signal no paid ad can replicate.
Our Guests Love Every Stay.
Before an investor-buyer believes a proforma, they read the reviews. Real reviews from real guests across the properties we operate. Cleanliness, accuracy, check-in, communication, location, and value. This is the operating standard your building inherits on Day 1.
Three Starting Frameworks.
Quoted to Your Project.
Three frameworks sized by project scale. Customized to your market, regulatory environment, inventory position, and sales velocity. Engagement fees are blurred because they aren't menu items. They're quoted to your specific project.
- STR Investor Report for the project
- Mrairbnb feature distribution + investor webinars
- Co-branded paid + organic creative
- Sales team training on STR investing
- Qualified lead generation + hand-off to your team
- Tier 1 lead-gen commission (your team closes)
- Buyer-facing STR management post-closing
- Project feature + case study positioning
- Everything in Sprint, plus:
- Mrairbnb Wall Endorsement
- Exclusive STR rights in strata bylaws
- Tier 1 + Tier 2 commission framework
- National event co-promotion (no speaking fees)
- STR Building Launch Build-Out
- Volume-tier buyer management on opted-in units
- Cross-listing under the Mrairbnb portfolio
- Annual strata council performance reviews
- Everything in Mrairbnb Lift, plus:
- Pre-Design + Construction Advisory
- Master Plan Advisory across portfolio
- Brand Licensing: Ross Stays Residences
- Hospitality Carve-Out GP role (retained hotel)
- Bulk Inventory Acquisition rights for trailing units
- Co-GP / JV structures across portfolio
- Multi-asset operator integration via MSA
Six Phases. One Operator.
First Call to Long-Term Standard.
Every phase has dated deliverables. Every deliverable has an owner. No vague retainers. The engagement transitions from a presale-cycle collaboration into the buyer-facing operating standard through clearly defined milestones.
Project review, market scan, regulatory audit, sensitivity-tested underwriting at 20-30% below projections. We assess the building. You assess us. Neither side commits until both say yes. We've walked away from multi-eight-figure projects at this gate. If the numbers don't pencil for the investor-buyers buying in, we don't proceed.
Positioning architecture, investor-thesis deck, strata bylaw structuring. STR Investor Report delivered to arm your sales team. Pricing strategy. Lead funnel design.
Co-branded creative live. Paid funnel running (developer-funded, RS-directed). Mrairbnb organic distribution rolling. Investor webinars scheduled. 30-day sprint to live demand. Mrairbnb Wall Endorsement deployed.
Sales team trained on STR investor objections. Investor Report in their hands. Qualified leads delivered weekly. RS setter qualifies and hands off to your team. Your team closes. Tier 1 commission on RS-sourced closes only. Tier 2 when RS materially assists.
As units close, buyers opt into Ross Stays management at takeover. Turnkey Day-1 operations. Building enters the Mrairbnb portfolio. Developer has no management obligation. Buyers do.
Hospitality carve-out activated if structured. Annual reviews to strata council. Reputation managed for life of asset. Year 3-5 liquidity event for retained units. Phase 2 launches against a top-performing Phase 1 with comp-able STR income data.
A Decade Operating at the Top 1%.
That's What Backs Every Proforma.
Developer services is the newest pillar at Ross Stays. It's built on ten years of operating STR and hotel assets at institutional scale. The proforma a developer hands a buyer is only as credible as the operator behind it. Here's the operator behind ours. Three verifiable case studies. Real numbers. Real units.
📊 Project Overview
Ross Stays was engaged to move Panther River off fragmented legacy systems into a unified, scalable operation. The mandate: install a complete software ecosystem to automate sales, optimize distribution, and standardize the guest experience across all 54 assets.
📈 Revenue Growth
We installed a full-stack marketing and operations system that drove immediate, sustained growth. Dynamic pricing and targeted paid funnels captured higher ADR and held year-round occupancy.
🏆 Key Achievements
- 100%+ revenue increase year over year
- High occupancy with year-round bookings
- 5-star guest reviews across platforms
- Improved efficiency across all revenue streams
📊 Project Overview
A standard residential building converted into a smart boutique hotel, launched with 3 units and expanded to 10 by July 2024. Built around technology that lifts both guest experience and operational efficiency.
📈 Revenue Growth
In Year 1, the property generated 3X the revenue of long-term rental, lifting both property value and monthly income. Braydon led the launch and full operation 100% remotely from Calgary.
🏆 Key Achievements
- Superhost for 4 consecutive quarters
- Guest Favourite across multiple platforms
- 4.92/5 from 290+ reviews
- 2,000+ nights booked, 5.2 avg stay
🌎 Where
Cabo San Lucas. Puerto Vallarta. Cancún. Tulum. Dominican Republic. St. Barths. Institutional resort inventory operated across three continents through the pre-COVID operating era.
🏨 What
One of the first operators globally to integrate Airbnb-style operations into five-star luxury resort inventory at institutional scale. Whole hotels and resort chains, not scattered units.
🏆 Why It Matters
This is the operating history behind every proforma we put in front of your buyers. Hotel-grade systems, applied to residential STR. The decade behind the brand.
Developer engagements in flight stay private until close. Active pipeline across Calgary, Kelowna, and BC. Names disclosed during Discovery, not on a landing page. That's operator-grade discretion. Apply to find out where we're working next.
Meet Braydon Ross. "Mrairbnb."
When your buyers google the operator on your proforma, this is who they find. Not an agency logo. A named operator with a public track record.
Braydon Ross, known globally as "Mrairbnb," is one of the most recognized names in the vacation rental space. Among the first operators on the planet to scale Airbnb from single properties to entire hotels and 5-star luxury resorts.
- $1B+ in homes, resorts & hotels listed across 5+ countries
- $100M+ in bookings across his properties, clients & the operators he taught
- Among the first to put entire hotels & luxury resorts on Airbnb at scale
- Taught hosts who built multi-million dollar portfolios
- 150K+ followers, featured in Forbes, Bloomberg & Business Insider
- Today acquires boutique hotels & Top 1% STRs with investors
Forbes · Bloomberg · Yahoo Finance · USA Today · Business Insider
We've Walked Away From Multi Eight-Figure Projects.
That's the Whole Point.
Most realtors and management companies will sell or operate anything as long as they get paid. We don't work like that. The Mrairbnb brand took a decade to build. We take it seriously enough to leave money on the table when the numbers don't pencil for the buyers buying in.
We stress-test every deal at institutional levels.
If the proforma doesn't survive sensitivity stress at 20-30% below projections, we tell you. If the market regulation is shaky and not going to improve, we tell you. If the price doesn't pencil for the investor-buyers buying in (meaning they can't make money at realistic occupancy and ADR), we tell you that too.
We will not promote, support, or operate units where the buyers run at a loss. Not for a fee. Not for volume. Not for anything. Walking away costs us short-term revenue. Endorsing bad deals costs us the brand. The brand wins every time.
If the deal passes our underwriting and we feel it's a mutual fit, we proceed. That's the gate.
This Engagement Is Selective.
Approximately 3 building engagements per year. We turn down more than we accept. Here's who we work with and who we don't.
Developer Engagement Criteria
- You're developing a project with 20+ STR-friendly units (or working toward STR zoning)
- Your units don't pencil for investor-buyers at current rates and you need STR income on the buyer's proforma
- You want one operator buyers will recognize and trust on your marketing materials
- You're open to exclusive STR rights in your strata bylaws
- Your in-house sales team is in place. We enhance, we don't replace
- Your project numbers can survive institutional underwriting at 20-30% sensitivity
- You operate with integrity and want a collaborator who does the same
We'll Save Us Both the Call
- You're looking for a vendor who'll cash a retainer and disappear
- Your project isn't STR-friendly and you have no plan to make it one
- You want a guaranteed sellout. Anyone offering that in real estate is lying
- You don't have a licensed sales team. We generate leads. Your team closes
- You're not willing to commit to milestone-based deliverables and reporting
- You want the cheapest vendor, not the right one
- Your proforma won't survive 20-30% sensitivity stress testing
Still Have Questions?
Why is all the pricing blurred?
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So I don't have a management commitment to Ross Stays?
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What if I retain a block of units for my own investors?
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Wait. Are you actually selling units?
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How does the income math actually change for the buyer?
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Why does the buyer trust your proforma over an agency's?
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What if we already have a sales team and brokers?
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What if our project isn't STR-zoned the way you need?
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You walked away from 8-figure projects. What's the criteria?
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What is the Hospitality Carve-Out / GP role?
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Do you guarantee sellout?
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How many developer engagements do you take per year?
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Are you affiliated with Airbnb?
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The Page Is the Proposal.
The Quote Is Custom.
Tell us about the project. If there's a fit, we come back inside 72 hours with a fit assessment, the right framework, and your custom engagement quote. No commitment either side.
Application Received.
We review every submission personally. If there's a fit, you'll hear from us inside 72 hours with a fit assessment, the recommended framework, and your custom engagement quote.
Time-sensitive project? Email apply@rosstays.com with your project name in the subject line.