Cleaning markups
15–40%Added to the cleaner’s bill. The guest’s cleaning fee may not all go to the cleaner.
Ross Stays · Airbnb setup & launch
Your Airbnb.
Your Cash Flow.
Your Equity.
We help you find, set up and launch a short-term rental, then hand over the systems and local team.
One agreed setup fee. No ongoing Ross Stays management cut.
Four quick questions. About 15–20 seconds. No obligation.
See the whole picture
Your cash. Your risk.Keep control.
Why the old model stopped working. How we set up a better operation. 3 min 38 sec
Step 1 of 3 · Unlock pricing
Find your path.Unlock your pricing.
About 15–20 seconds. Free to apply. No obligation to book.
Question 1 of 4
Where are you starting?
This routes you to the right offer.
Question 2 of 4
How much capital is ready to deploy?
Buying? Include acquisition, setup and reserves. Already own? Count setup and reserves only.
Question 3 of 4
When would you move?
This decides whether we start now or keep in touch.
Question 4 of 4
After launch, who runs it?
This shapes your setup and ongoing costs.
Last step
Your options are ready.
Add your details to see pricing and choose a call time.
🔓
Your options are ready.
Opening pricing and the booking calendar now.
See pricing and bookTaking you there now. Tap the button if nothing happens.
📋
Let’s plan your timing.
Your next step is a conversation about your market and start date. Text the team for a personal review.
Text our team📚
Plan your next step.
Buying usually requires at least $150K in available capital. Already own or still planning? Text us about your situation.
Text our team🤝
That is a different conversation.
Portfolios at that size get a bespoke structure rather than a tier. Text the team and we will set up the right call.
Text our teamWe never sell your information. If we are not a fit, we say so in the first ten minutes.
The receipts · one account
Experience you can see.Straight from the dashboard.
A lifetime payout record from one Ross Stays Airbnb account.
$1,250,912
CAD lifetime payouts · one Ross Stays account
Real operating experience. This is payout history, before property expenses and financing. Every client we launch controls their own listings and receives their own payouts.
Company-reported from the platform dashboard and not independently verified. Past results on other properties are not a forecast for yours.
Beware · Short-term rentals
The old STR management model is broken.We fixed it.
You pay the mortgage. Your manager takes a cut.
And the quoted fee may only be the beginning.
The management quote~25%
Of rental revenue.
Now check what is charged on top.
The extras a headline rate can hide.
Illustrative fee examplesUpsells kept
Up to 100%Extras such as early check-in or late checkout may stay with the manager.
Setup & design
~20%Of new furniture spend, plus labour.
Labour can add another $7K–$10K.
Examples, not industry averages. Each percentage applies to a different cost. Actual contracts and charges vary.
The extras can go further.See the full fee checklist
Repairs. Restocking. Software. Even leaving the contract. Ask for every charge in writing.
Setup & onboarding
Property assessments, photography coordination and smart-lock setup. Ask what is already included.
Listing renewals
Annual or periodic charges for listing updates, optimization or pricing setup.
Supplies & restocking
Toiletries, coffee, linens and replenishment. Check the product cost and any markup.
Maintenance & repairs
Coordination, call-outs, labour and vendor markups. Ask to see the original invoice.
Deep cleans & turnovers
Seasonal or specialist cleaning beyond the standard guest-paid clean.
Hot tub & pool care
Recurring servicing, chemical balancing and checks. Separate service costs from markups.
Technology & software
Monthly charges for pricing tools, channel managers or an owner portal.
Payment processing
Card fees on direct bookings. Confirm the rate and whether an extra fee is added.
Early termination
Exit penalties or contract lock-ins. Know the cost and notice period before signing.
Some are genuine operating costs. The issue is what is disclosed, what is marked up and who keeps it. These charges vary by contract; they are not all profit for the manager.
A busy calendar can still leave you cash flow negative.
Judge the investment by what remains after every cost.
The mortgage is still your responsibility.
So are taxes, insurance, utilities and empty nights. A management fee does not guarantee rental income. The manager can get paid while you lose money.
Thousands of listings. One guest’s choice.
Calgary alone has thousands of short-term rentals. Raising your rate to cover fees can lose bookings to owners with lower costs.
As of September 2026
Airbnb takes its fee, too.
3% → 15.5% when a host moves to the standard single-fee rate. It applies to the booking subtotal, including cleaning.
The Ross Stays differenceOne agreed setup fee.
One agreed setup fee.
Your Airbnb. Your control.
We set up your rental, install the systems and coordinate your local team. Run it yourself or choose a separately priced operator. Your accounts and payouts stay yours.
Unlock pricing 15–20 seconds · $0 to book a call
One property in 2017.A global playbook today.
I started with my own money and my own mortgage. That first Airbnb led to hotels, resorts and teaching thousands of hosts how to operate.
Over one billion dollars
Property value listed
Homes, hotels and resorts listed on Airbnb across 5+ countries.
Over one hundred million dollars
Bookings across our network
Across our properties, clients and the operators we trained.
Thousands
Hosts & managers taught
Around the world. Some went on to run large portfolios of their own.
Cumulative figures reported by Ross Stays, not independently verified. Listed value is not personal ownership; booking volume includes clients and trained operators. Past results do not predict yours.
Experience earned at every stage.
- 2017
My own property. My own risk.
I bought and listed my first home in Calgary, then expanded into rental arbitrage and management.
- 2019
From one home to hotel scale.
I connected a 70-room Edmonton hotel to Airbnb, then worked with luxury resorts and larger portfolios internationally.
- Global
A playbook others grew with.
I taught owner-operators and STR managers worldwide. Many learned from my original systems and went on to grow their own businesses.
- Today
That experience. Your operation.
We apply it to your property, from positioning and pricing to systems and a local team. You keep the title, listings and payouts.
The market has changed.
Your operating model should, too.
03 / Properties we have launchedClient properties. Company-reported.
Real properties.Real work behind them.
- 01Tuxedo: one property, three booking options. A full house, an upper suite and a lower suite. Group-friendly design, a hot tub and a games room give guests reasons to choose it.
- 02Casa: a stay with a reason to book. Three bedrooms, room for ten, a private hot tub and a home gym. A trained local team supports the guest experience.
- 03The operation behind both. Pricing, guest messages, turnover checklists and local support. The attractive photos are only the beginning.
Calgary, AB
Casa YYC, three bedroom
191 reviews at 4.85
Tuxedo Park, Calgary
Five bedroom half duplex
$182K year one gross
Radium, BC
Four bedroom mountain retreat
122 reviews at 4.94
Lac Ste. Anne, AB
Six bedroom waterfront log home
68 reviews at 4.96
Tuxedo Park, Calgary
Upper and lower suites
Three listings, one property
Radium, BC
Sleeps eight
Four bed, 3.5 bath
Property and audience figures are company-reported. The brand feature is included in Full Turnkey. Results vary by property and market.
04 / A few of the clientsAirbnb · 18 September 2026
Real properties.Reviewed by real guests.
Six client properties across four markets. A sample of our work, with 521 guest reviews and ratings of 4.85 or higher as of 18 September 2026.
Swipe to explore all six
4.94Average guest rating
521Guest reviews
3Guest Favourite listings
4Markets served
Screenshots taken from the Airbnb app on 18 September 2026 and cropped to the listing detail. Ratings, review counts and badges are Airbnb’s, not ours. Banners inside the listing photos are host-made marketing graphics, not Airbnb awards. Past performance on these properties is not a forecast for yours.
05 / Year one, two waysCompany-reported actuals
The same property.Run two different ways.
Tuxedo Park, year one. The same revenue and operating costs, with two ways to run the property. Both figures are before financing.
$105,113
Owner net before financing
Annual management fee$0
You run the operation on your systems. The cleaning team stays in place.
$93,113
Owner net before financing
Annual management fee$12,000
The team handles daily operation for $1,000 a month. Owner oversight still matters.
See the year-one cost breakdown
Both scenarios use the same revenue and operating costs. Only the management fee changes.
- Gross booking revenue
- $182,655
- Platform fees
- −$22,696
- Cleaning, about 130 turnovers
- −$25,250
- Supplies, hot tub and maintenance
- −$10,470
- Utilities, tax, insurance and internet
- −$19,126
- Before management and financing
- $105,113
Self-managed: $105,113. With the existing team: $105,113 less $12,000 = $93,113. These figures exclude mortgage and financing costs.
A manager charging 20% to 30% on this revenue would take $36,500 to $54,800 a year. The team running this one takes $12,000, and the cleaning team stays in place either way.
Company-reported actuals for one property in one market and one year, from platform dashboards and owner records, not independently verified. Your property, market, financing and costs will differ, and nothing here is a projection for your deal.
06 / In their wordsThe owner, then the guests
Do not just takeour word for it.
★★★★★
Working with Braydon on the Airbnb project was a great experience. Very professional approach, clear communication, and all deliverables were exactly as promised. The property is now a top performer in the Calgary market. The results speak for themselves.
$1.035MPurchase price
$182KYear one gross
$1.325MListed twelve months later
4.97 ★110+ reviews
★★★★★
Spectacular home with brand new beautiful furniture and state of the art appliances. The hot tub and backyard are to die for.
★★★★★
One of the best Airbnbs I've ever stayed in. Everything was excellent. The kitchen was amazing, the hot tub was perfect.
★★★★★
We hosted executives at my company and they were all very pleased with this beautiful home. The host was very responsive.
Guest reviews are verified stays on a client property. Owner figures are company-reported from owner records and are not independently verified.
07 / From property to launchA gate at every stage
We do not hand over a plan.We hand over a property already earning.
01
Apply
Answer four quick questions, see the tiers and choose a free call time. We review your property, market and fit on the call.
NextYour pricing, available immediately
02
Acquire
We screen the market, underwrite the numbers and coordinate the realtor and lender. You buy the property.
GateUnderwriting you can check
03
Set up
Licensing, design direction, furniture, pricing, automation, cleaners and listings. Installed before a guest arrives.
GatePaid per stage, once delivered
04
Launch
We operate it ourselves for thirty days. Real guests, real reviews, real revenue, while you watch how it runs.
GateLaunch bookings credit your balance
05
Own
You run it on our systems and cleaning team, or we source, negotiate and align you with a management team we have vetted.
GateNinety days of support either way
Timelines vary by market, lender and property. Nothing here promises income, occupancy or resale value.
08 / After we step backYour number, not ours
See what ongoingmanagement can cost.
Your property's gross revenue a year
$100,000
$40K$150K$250K$400K
What a traditional manager charges
A traditional managerPaid whether or not the mortgage clears
$25,000
An operator at half that rateIllustration only. Actual operator terms are quoted separately.
$12,500
You run itOur systems and the cleaning team we installed
$0
Over five years that is $125,000 in management fees. Self-managing removes that fee, but takes your time.
Unlock pricingAn illustration, not a quote or a projection. It compares management fees only and excludes mortgage, utilities, insurance, cleaning, supplies, tax and platform charges, which you pay on every path. Self-managing is real work and the time it takes varies by property, market, season and guest volume.
09 / What it asksAnd who it is not for
It is not passive.It is yours.
This is for you
Owners who want the asset in their own name
- ✓You own a property already, or have the capital to acquire and launch one
- ✓You want to own the property outright, not a share of someone else’s deal
- ✓You will return decisions quickly during setup and launch
- ✓You are willing to run it on our systems, or take the vetted management route
This is not for you
Four things we will say no to
- ×You want ongoing management from Ross Stays. Our launch service ends with an owner handover
- ×You want a course or coaching. This is done for you, not taught to you
- ×You need an income promise to say yes. We do not sell projections
- ×You want to begin without the funds for your selected scope, property costs and reserves
Your call checks the fit, scope and next available start. You decide whether to move forward.
10 / Straight answersBefore you answer anything
The tiers open after four questions.Everything else is answered here.
Do I actually own the property?
Yes, entirely, with title in your name from day one. We are a service, not a partner. We take no equity, we do not co-own, and we have no claim on the asset or what it earns.
What does it cost, and what is owed today?
Setup fees depend on the tier. Answer four questions to see pricing. The quiz and call cost $0. No payment is taken if we are not a fit. A deposit is paid only after we both agree to proceed. The $1,000 deposit is 100% refundable if you are not pre-approved within 14 days after payment, provided you supply all information required by the mortgage broker.
How much of my time does self-managing actually take?
It varies, and anyone giving you a fixed number is guessing. It depends on the property, the market, the season, how many guests turn over in a week and how much the automations handle. Owners on our systems commonly report a few hours a week once the launch settles, and some weeks take more. If it turns out to be more than you want, we source, negotiate and align you with a management team we have vetted, at an exclusive discounted rate.
What if the property does not perform the way I hoped?
We reduce that risk before you buy rather than after. Every deal is underwritten and stress-tested, and we only proceed on a property that works for both sides. We also operate it ourselves for the first thirty days to calibrate pricing on real bookings. Short-term rental income varies and nothing is guaranteed.
Do I need to be an accredited investor?
No. This is a service, not a securities offering. Anyone with the capital to acquire and launch a property can work with us. Boutique hotel partnerships are a separate conversation with their own eligibility, and we will point you to it if you raise it.
Your next propertystarts with a clear plan.
About 15–20 seconds. See the tiers, then book a free fit call.