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The STR Investor
Playbook.

The exact framework behind our Top 1% STR properties. Cap rates, underwriting, deal analysis, forced appreciation, exit strategy — everything you need to evaluate any STR deal like a professional operator.

$297 $47
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Instant digital download · Read in 60–90 minutes

Not ready to partner yet? Start here. This is Phase 0.

Meet Braydon Ross “Mrairbnb”
$1B+ Listed. $100M+ in Bookings. One Framework.

Braydon Ross — known globally as "Mrairbnb" — is one of the most recognized names in the vacation rental space. Among the first operators on the planet to scale Airbnb from single properties to entire hotels and 5-star luxury resorts.

✓ $1B+ in homes, resorts & hotels listed across 5+ countries
✓ $100M+ in bookings generated
✓ First to put entire hotels & luxury resorts on Airbnb at scale
✓ Trained hosts who built multi-million dollar portfolios
✓ 150K+ followers — featured on Forbes, Bloomberg & national TV
✓ Today acquires boutique hotels & Top 1% STRs with investors

This playbook is the exact framework behind all of it.

as seen on

Recent 1M+ Case Study: Calgary, AB

~175-190K / YR -> Top 1% Ranked Airbnb in Calgary Out of ~6K Properties

$1.035M Purchase → $1.25M in 6 Months

From Our Airbnb Dashboard
Real Operator. Real Payouts.

This is one Airbnb account. Different operations and countries run on separate accounts. This is what it looks like behind the scenes — not theory, not projections. Receipts.

Select Properties We Operate & / Or Co-Own

See the
properties

Lac St.Anne, AB

6 Bedroom Waterfront Lodge
Top 10% Property

Calgary, AB

Top 1% Revenue Property in YYC
150 Reviews

radium, BC

4 Bedroom | Top 5% Property
100 Reviews

Calgary, AB

1+ Million Dollar Half Duplex
~175K / Yr Revenue
Latest
Who This Is For

You're Not Ready to Partner Yet.
But You Want the Framework.

Maybe you're still building capital. Maybe you want to understand the numbers before you deploy. Maybe you just want to know what separates a Top 1% STR from the 99% that underperform. This playbook gives you that edge.

🎯
First-time STR investors
Want to learn before deploying capital
📊
Existing owners underperforming
Want to know what Top 1% operators do differently
💰
Building capital for a partnership
Want to understand the model before applying
🔍
Deal evaluators
Want to underwrite any STR deal with confidence
The Problem

Most STR Investors Lose Before They Start.

They buy in the wrong market. They don't know how to underwrite. They hire a property manager who takes 25–40% and does the bare minimum. They have no exit strategy. The result? A $500K asset that generates less than a savings account.

📉
Bad Market Selection
No demand analysis. No regulation check. No comp study. They buy where it "feels right" and lose $50K+.
🔥
No Underwriting
They never run the numbers. No cap rate analysis, no expense modeling, no downside scenario. Just hope.
💸
No Exit Strategy
No plan to build equity, no positioning for premium sale. They own a job, not an asset. Trapped.

This playbook fixes all of it. Market selection. Underwriting. Forced appreciation. Operations. Exit strategy. The framework behind properties that generate $100K–$200K+/yr in the Top 1–10% of their market.

What's Inside

Every Chapter. Every Framework.

This isn't theory. It's the exact playbook behind properties generating $100K–$200K+ per year in the top 1–10% of their market.

01
Market Selection & Analysis
How to identify high-yield STR markets before anyone else. Seasonality, regulation risk, demand drivers, and comp analysis.
02
STR Underwriting & Deal Analysis
Cap rates, revenue projections, expense modeling, downside scenarios. The exact numbers framework we use before committing a dollar.
03
Forced Appreciation in STRs
How operational improvements create equity — not just cash flow. Design, pricing, brand positioning, and revenue optimization that increase your property's value.
04
GP/LP & Equity Structures
How partnerships work. Equity splits, vesting, cash flow distribution, alignment mechanics. The structure behind every Ross Stays deal.
05
Operations & Revenue Optimization
Dynamic pricing, multi-channel distribution, guest experience, review strategy, AI automation. The systems that make a property Top 1%.
06
Exit Strategy & Premium Resale
How to package an STR for above-market sale. Performance documentation, brand equity, booking transfer, and buyer positioning.
STR Markets

Markets We Operate or Target.

Calgary
Calgary, AB · Active Market
$1M+ Inner City Half Duplex
5 BR · $175K+/yr · Top 1% of 6,000
ACTIVE MARKET
Lac St Anne
Lac St. Anne, AB · Active Market
6BR Waterfront Lodge
Lakefront · Top 10% Property
TARGET MARKET
Radium
Radium, BC · Operated
4BR Mountain Retreat
Top 5% · 100+ Reviews
OPERATED
Calgary
Calgary, AB · Active Market
Top Revenue Property
Top 20 of 6,000+ · 150+ Reviews
TARGET MARKET
Cabo
Cabo San Lucas · Operated
Luxury Beachfront Villa
Premium ADR · Resort Integration
OPERATED
Canmore
Canmore, AB · Target Market
Alpine Luxury Home
Mountain Town · Year-Round Tourism
TARGET MARKET
Calgary
Calgary, AB · Active Market
$1M+ Inner City Half Duplex
5 BR · $175K+/yr · Top 1% of 6,000
ACTIVE MARKET
Lac St Anne
Lac St. Anne, AB · Active Market
6BR Waterfront Lodge
Lakefront · Top 10% Property
TARGET MARKET
Radium
Radium, BC · Operated
4BR Mountain Retreat
Top 5% · 100+ Reviews
OPERATED
Calgary
Calgary, AB · Active Market
Top Revenue Property
Top 20 of 6,000+ · 150+ Reviews
TARGET MARKET
Cabo
Cabo San Lucas · Operated
Luxury Beachfront Villa
Premium ADR · Resort Integration
OPERATED
Canmore
Canmore, AB · Target Market
Alpine Luxury Home
Mountain Town · Year-Round Tourism
TARGET MARKET
Interior
Interior · Suite
Design-Forward Bedroom
Brand Standard · 5-Star
BRAND STD
Living
Interior · Living
Open Concept Living
Curated · Review Driver
CURATED
Pool
Amenity · Pool
Private Pool
ADR Multiplier
ADR MULT
Kitchen
Interior · Kitchen
Chef-Grade Kitchen
Instagram-Ready
INSTAGRAM
Hot Tub
Amenity · Hot Tub
Private Hot Tub
ADR +$150/nt
ADR +$150
Detail
Detail · Experience
Details Win Reviews
Luxury Touches
5.0★
Interior
Interior · Suite
Design-Forward Bedroom
Brand Standard · 5-Star
BRAND STD
Living
Interior · Living
Open Concept Living
Curated · Review Driver
CURATED
Pool
Amenity · Pool
Private Pool
ADR Multiplier
ADR MULT
Kitchen
Interior · Kitchen
Chef-Grade Kitchen
Instagram-Ready
INSTAGRAM
Hot Tub
Amenity · Hot Tub
Private Hot Tub
ADR +$150/nt
ADR +$150
Detail
Detail · Experience
Details Win Reviews
Luxury Touches
5.0★
Top 1–10%
Market Performance
$100K+
Min Annual Revenue
5+
Countries Operated
5.0★
Avg Guest Rating
Hotel Markets

Hotel Markets We're Targeting.

Ross Stays partners with investors to acquire independent boutique hotels — 10 to 60 keys. These are the types of markets and properties we target.

Tofino
Tofino, BC · Target
Coastal Boutique Lodge
32 Keys · Oceanfront · Year-Round
32 KEYS
Banff
Banff, AB · Target
Mountain View Inn
24 Keys · Ski-In Access
24 KEYS
Scottsdale
Scottsdale, AZ · Target
Desert Boutique Resort
45 Keys · Pool & Spa · High ADR
45 KEYS
Edmonton
Edmonton, AB · Operated
Urban Boutique Hotel
60 Keys · Downtown Core
60 KEYS
Cabo
Cabo San Lucas · Operated
Beachfront Boutique
18 Keys · All-Suite · Luxury
18 KEYS
Savannah
Savannah, GA · Target
Heritage Boutique Inn
22 Keys · Historic District
22 KEYS
Kelowna
Kelowna, BC · Target
Lakefront Retreat
28 Keys · Winery Region
28 KEYS
Canmore
Canmore, AB · Target
Alpine Boutique Lodge
20 Keys · Year-Round Tourism
20 KEYS
Tofino
Tofino, BC · Target
Coastal Boutique Lodge
32 Keys · Oceanfront · Year-Round
32 KEYS
Banff
Banff, AB · Target
Mountain View Inn
24 Keys · Ski-In Access
24 KEYS
Scottsdale
Scottsdale, AZ · Target
Desert Boutique Resort
45 Keys · Pool & Spa · High ADR
45 KEYS
Edmonton
Edmonton, AB · Operated
Urban Boutique Hotel
60 Keys · Downtown Core
60 KEYS
Cabo
Cabo San Lucas · Operated
Beachfront Boutique
18 Keys · All-Suite · Luxury
18 KEYS
Savannah
Savannah, GA · Target
Heritage Boutique Inn
22 Keys · Historic District
22 KEYS
Kelowna
Kelowna, BC · Target
Lakefront Retreat
28 Keys · Winery Region
28 KEYS
Canmore
Canmore, AB · Target
Alpine Boutique Lodge
20 Keys · Year-Round Tourism
20 KEYS
10–60
Keys Per Hotel
$3M–$12M
Acquisition Range
GP/LP
Partnership Structure
24–36mo
Refinance Target
The Track Record

A Decade of Results.
Not Theory.

The Early Days
Hotels on Airbnb.
A Global First.

Managed hotels. Landed institutional contracts. Among the first operators on the planet to put entire hotels and 5-star luxury resorts on Airbnb. Billions in assets across 5+ countries.

2018–2020
Trained the Biggest
Hosts in the Space.

Taught hosts who became the largest operators in their cities. Multi-million dollar portfolios. Hundreds of units. Many now transitioning from management to ownership.

Present Day
Acquires Hotels
& Top 1% STR's.

Partners with developers and investors to acquire boutique hotels and Top 1% STRs. Co-owns 2 of the Top 20 out of 6,000+ listings in Calgary. $175K+/yr. Perfect 5.0.

Why ownership? COVID exposed the fundamental vulnerability of operating without owning. Even with contracts spanning billions in assets, no control meant no protection. That realization is why Ross Stays now acquires — not just manages. This is not arbitrage. This is ownership.

Investor Case Study — Calgary, AB
This Is What the Framework Produces
When Executed.

An investor deployed ~$275K all-in on a Calgary half duplex. Ross Stays waived upfront fees and earned equity through performance. The result:

$175K+
Annual Revenue
Top 5
of 6,000+
5.0★
Guest Rating
~2x
Top Comps

The playbook you're buying is the exact framework behind this result.

~10yrs
In Hospitality
$1B+
Listed
Top 1%
Results
150K+
Followers
What Guests Say

Real Guests. Real Reviews.

Every review is from a verified guest across properties we operate and co-own.

★★★★★
"The place was absolutely amazing! Incredibly spacious, super clean, and stocked with everything we needed. The hot tub was the cherry on top. Would 100% stay here again."
J
Jess
November 2025
Calgary, AB
★★★★★
"Issam was super helpful and very responsive. The house was immaculate and had everything we needed for our trip. Would definitely stay again and recommend to friends."
I
Issam
November 2025
Calgary, AB
★★★★★
"It's close to the station with good access to restaurants and shops. The room was clean and comfortable."
S
Sumire
Chiba, Japan · Aug 2025
Seoul, South Korea
★★★★★
"The place had lots of room and was super clean. It was actually stocked with towels and coffee pods and many other items for 15 guests so that was a huge plus."
L
Lee
January 2026 · Group trip
Calgary, AB
★★★★★
"The place was absolutely amazing! Incredibly spacious, super clean, and stocked with everything we needed. The hot tub was the cherry on top. Would 100% stay here again."
J
Jess
November 2025
Calgary, AB
★★★★★
"Issam was super helpful and very responsive. The house was immaculate and had everything we needed for our trip. Would definitely stay again and recommend to friends."
I
Issam
November 2025
Calgary, AB
★★★★★
"It's close to the station with good access to restaurants and shops. The room was clean and comfortable."
S
Sumire
Chiba, Japan · Aug 2025
Seoul, South Korea
★★★★★
"The place had lots of room and was super clean. It was actually stocked with towels and coffee pods and many other items for 15 guests so that was a huge plus."
L
Lee
January 2026 · Group trip
Calgary, AB
★★★★★
"Beautiful new build with lots of space to accommodate large parties or families. Host was very attentive to any questions we had and even went above and beyond to make sure our stay was enjoyable."
J
Jordan
October 2025 · Stayed with kids
Calgary, AB
★★★★★
"I stayed here for a work trip in Calgary, and it was honestly one of the best Airbnbs I've ever stayed in. Everything was excellent. The kitchen was amazing, the hot tub was perfect."
E
Eliana
Calgary, Canada · Dec 2025
Calgary, AB
★★★★★
"My family and I spent our holidays in Seoul in this accommodation. The place is really perfect."
R
Roland
August 2025
Seoul, South Korea
★★★★★
"Such a beautiful home with everything you could possibly need! Host was extremely helpful and responded quick every time. Property was clean and beds were fresh and very comfortable."
M
Marielliz
Red Deer, Canada · Dec 2025
Calgary, AB
★★★★★
"Beautiful new build with lots of space to accommodate large parties or families. Host was very attentive to any questions we had and even went above and beyond to make sure our stay was enjoyable."
J
Jordan
October 2025 · Stayed with kids
Calgary, AB
★★★★★
"I stayed here for a work trip in Calgary, and it was honestly one of the best Airbnbs I've ever stayed in. Everything was excellent. The kitchen was amazing, the hot tub was perfect."
E
Eliana
Calgary, Canada · Dec 2025
Calgary, AB
★★★★★
"My family and I spent our holidays in Seoul in this accommodation. The place is really perfect."
R
Roland
August 2025
Seoul, South Korea
★★★★★
"Such a beautiful home with everything you could possibly need! Host was extremely helpful and responded quick every time. Property was clean and beds were fresh and very comfortable."
M
Marielliz
Red Deer, Canada · Dec 2025
Calgary, AB
★★★★★
"This was a brilliant place to stay for a large group. It was well stocked and supplied. It's massive and accommodating for many adults to gather. I would definitely stay here again."
R
Robert
Saskatoon, Canada · Dec 2025
Calgary, AB
★★★★★
"Close to the subway and quiet. Seven boys, mom, had a good time! It is well-equipped and well-ventilated."
지
지혜
August 2025
Seoul, South Korea
★★★★★
"Bnbsy was accommodating during our stay and responded within timely manner. The house is spacious, beautiful and clean, and convenient location. I would definitely stay here again!"
J
Jennifer
10 years on Airbnb · Jan 2026
Calgary, AB
★★★★★
"My family and I stayed here for 2 days. It had plenty of space for 12 of us. The property owner was easy and quick to communicate with. The house was clean, loaded with linens and lots of little extras."
T
Tracy
Sylvan Lake, Canada · Dec 2025
Calgary, AB
★★★★★
"This was a brilliant place to stay for a large group. It was well stocked and supplied. It's massive and accommodating for many adults to gather. I would definitely stay here again."
R
Robert
Saskatoon, Canada · Dec 2025
Calgary, AB
★★★★★
"Close to the subway and quiet. Seven boys, mom, had a good time! It is well-equipped and well-ventilated."
지
지혜
August 2025
Seoul, South Korea
★★★★★
"Bnbsy was accommodating during our stay and responded within timely manner. The house is spacious, beautiful and clean, and convenient location. I would definitely stay here again!"
J
Jennifer
10 years on Airbnb · Jan 2026
Calgary, AB
★★★★★
"My family and I stayed here for 2 days. It had plenty of space for 12 of us. The property owner was easy and quick to communicate with. The house was clean, loaded with linens and lots of little extras."
T
Tracy
Sylvan Lake, Canada · Dec 2025
Calgary, AB
The Real Value

Here's What You'd Pay
To Learn This Anywhere Else.

Each section of this playbook replaces a course, a consultant, or a mistake that would cost you thousands. We stacked all of it into one resource.

🔍Market Selection & Analysis Framework
$97
📊STR Underwriting & Deal Analysis Model
$297
📈Forced Appreciation Strategies
$147
🤝GP/LP & Equity Structure Guide
$97
⚙️Top 1% Operations Playbook
$297
🚀Exit Strategy & Premium Resale Framework
$147
🎯Priority Review for RS Partnership
Priceless
Total Value $1,082+
You Pay Today
$1,082 $47
You save $1,035 — that's 96% off the combined value.
Let's Be Clear

What This Is Not.

✕ This Is Not
✕ A generic "how to start on Airbnb" course
✕ Theory from someone who's never operated
✕ Filler content padded to 300 pages
✕ A coaching program or community
✕ Rental arbitrage or lease strategies
✓ This Is
✓ The exact framework behind Top 1% STRs
✓ Written by an active owner-operator
✓ Concise — 60–90 minutes, no filler
✓ Ownership-focused — not lease or arbitrage
✓ Your Phase 0 into the RS partnership ecosystem
After Purchase

What Happens Next.

1
Instant Download
The playbook hits your inbox immediately. PDF format — read on any device, anywhere.
2
Read in 60–90 Minutes
Six chapters. No filler. Every page gives you a framework you can apply to a real deal today.
3
Evaluate Any Deal With Confidence
Use the underwriting model, the market framework, and the exit strategy to analyze any STR opportunity like a professional operator.
4
Ready to Partner? Apply With Priority.
Playbook buyers get priority review when they apply to partner with Ross Stays on boutique hotels or Top 1% STR acquisitions. Phase 0 → Phase 1.
★★★★★5.0 Avg Guest Rating
Top 1% of 6,000+ Calgary Airbnbs
$175K–$190K/yr Revenue
Framework Used on $1B+ in Assets
Get the Playbook

One Framework. Every Deal Answered.

100 Copies at $47 — Then $297
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of 100 remaining at $47

🔒 Secure checkout powered by Stripe · Instant access after purchase

Ready to partner? Ross Stays acquires boutique hotels and Top 1% STR properties with investors. Playbook buyers get priority review when they apply. Learn more →

🛡️
The Framework Guarantee.

If this playbook doesn't fundamentally change how you evaluate STR deals — if you don't walk away with a framework you can apply to your next opportunity immediately — email us. We'll make it right. This is the same system behind our Top 1% properties. We stand behind it.

Questions

Still Have Questions?

What format is the playbook?

Digital PDF — instant download after purchase. Designed to be read in 60–90 minutes. Reference it whenever you're evaluating a deal.

Is this the same framework Ross Stays uses?

Yes. This is the exact underwriting and analysis framework behind our Top 1% properties — including the Calgary STR generating $175K–$190K/yr. We didn't water it down.

Will this help me if I've never invested in STRs?

That's exactly who it's for. It assumes no prior STR experience and walks you through everything from market selection to exit strategy. By the end, you'll be able to evaluate any STR deal like a professional operator.

Why $47 instead of $297?

Limited-time pricing — only 100 copies available at this rate. The playbook is the entry point to the Ross Stays ecosystem — we want serious people to have access to the framework. Once 100 are sold, the price goes to $297. No exceptions.

Does buying the playbook get me into the partnership?

No — the partnership requires a separate application and qualification process. But playbook buyers get priority review when they do apply. Think of this as Phase 0.

The framework is $47.

The cost of not having it is every bad deal you'll ever evaluate blind.

One bad $500K purchase costs you $50K–$100K+ in lost returns. This playbook costs less than dinner for two.

Get the Playbook — $47 →

Normally $297. Price goes back up without warning.
Instant download · Read in 60–90 min · Priority partnership review

Ross Stays Inc. · The STR Investor Playbook

This is an educational product. It does not constitute financial, legal, or investment advice. Past performance of Ross Stays properties is not indicative of your results. All investments involve risk.

⏳
This Price Won't Last.

The STR Investor Playbook is normally $297. Right now it's $47 — but this pricing goes back up without warning. Once it does, it's gone.

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