●  The Ross Stays partnershipIndependent hotels. Shared ambition.

Own a boutique hotel
Without making
it your job

Think Marriott, but for boutique hotels.

A brand guests remember. A team that runs the hotel. A partnership formed for one property.

An independent brand and operating model. Not affiliated with Marriott or Airbnb.

Complete the Application Watch the model in action

Tell us about your objectives. If there's a good fit, we'll be in touch.

One hotel

A property-specific partnership

10–60 rooms

Our typical acquisition focus

One operating model

Branding. Distribution. Operations.

See the whole picture

A hotel. A team.A different way to own.

Meet the model behind the partnership, from finding the property to running the business.

Step 1 of 5 · The application

Complete theApplication.

Tell us about your objectives. If there's a good fit, we'll be in touch.

  1. 01
    ApplySix questions. About two minutes.
  2. 02
    Watch and bookThe partnership presentation, then pick a time.
  3. 03
    TalkA conversation, not a pitch.

Screening only. Not an offer. No money is accepted through this website.

How much could you place in one hotel?

Liquid or near-liquid. Not your primary residence.

Question 1 of 6
Where do you live?

Residence decides which rules apply.

Question 2 of 6
Do you expect to meet the accredited investor test?

Checked properly later, not here.

Question 3 of 6
How involved do you want to be?

Both are valid. They lead to different paths.

Question 4 of 6
When could you commit?

Timing tells us how to keep in touch.

Question 5 of 6
Could this capital stay invested five years or more?

Hotel partnerships are illiquid.

Question 6 of 6

Looks like a fit.
One step left.

Leave your details to watch the presentation and book a call.

Let's talk it
through properly.

You may fit a hotel partnership, or another path may suit you now. A short call sorts it out.

Book a callOr see the Portfolio Builder

A different door.
Same team.

Hotel partnerships are limited to eligible investors. The Portfolio Builder has no such requirement.

Explore the Portfolio Builder

Start with
the frameworks.

Below the range for a hotel partnership today. The STR Investor Playbook teaches the underwriting we use.

Get the STR Playbook

You want to
run it yourself.

Hotel partnerships are hands-off by design. Turnkey Launch and the Portfolio Builder are built for operators.

See both options

Not yet.
Here is why.

We work with investors resident in Canada or the United States, with capital that can stay invested for years. If either changes, come back.

Back to Ross Stays
01 / The operating advantageAll under one roof

You bring the ambition.We bring the operating model.

Ownership should not mean finding a marketer, hiring a separate management firm and becoming the person everyone calls. Ross Stays brings the brand, distribution and hotel management into one partnership.

01
Branding

A name worth remembering

Positioning, guest experience and a consistent standard give each hotel a clear identity.

02
Distribution

A plan to bring guests in

Property-funded marketing combines paid search, SEO, direct booking, content and distribution partners. The founder's audience adds reach. It is not the entire plan.

03
Operations

A team to deliver the stay

Property-specific teams handle guest service, housekeeping and daily execution. Technology supports the work, with people there when guests need them.

Ross Stays sets the standard. Each hotel's team runs the day. Staffing, service scope, marketing budgets and results vary by property. Investing still involves risk.

02 / Why a boutique hotelProperty + operating business

More than a place to stay.A business to build.

01

Revenue across rooms

Multiple rooms create multiple nightly sales opportunities in one operation. Occupancy, rates and guest experience all matter.

02

Net Operating Income matters

Better revenue management and cost control can improve Net Operating Income, the income after operating costs and before debt, a key input in hotel valuation.

03

People, process, technology

Shared systems and property teams can reduce dependence on one owner doing every job, from check-in to maintenance.

04

A specific asset to assess

Review the location, operating history and business plan of the hotel itself. You decide whether that opportunity fits.

Operating improvements do not guarantee appreciation. Market conditions, capital expenditure, debt and execution affect outcomes.

03 / Who is behind itStrategy from the founder. Execution by the team.

Our founder,Braydon Ross "Mrairbnb".

He orchestrates strategy and the team. Each hotel has its own accountable operating team.

Braydon Ross speaking on stage
$1B+
Integrated onto Airbnb
Homes, resorts and hotels, before COVID, across more than five countries. Founder-reported.
$100M+
Combined bookings
Across his portfolios, clients and operators he has helped. Not Ross Stays revenue.
150K+
Audience
Hosts, travellers, entrepreneurs and investors. Added reach for each hotel.
10yrs
In hospitality
Operating and integrating properties since 2017.

Founder experience, not Ross Stays investment performance. No partnership under this model has closed yet.

04 / What we look forEvaluated property by property

Independent hotels. 10 to 60 rooms.Markets with reasons to return.

  • 01Guest demand from more than one source
  • 02Economics that work after fees and debt
  • 03Lawful hotel use and the right licences
  • 04A building a known budget can bring to standard
  • 05Verifiable records and a credible price
United StatesCanadaMexico, selectivelyOther markets, with review

No property has been selected. Imagery is illustrative.

A coastal boutique inn above the shoreline at dusk
Coastal
A timber lodge in open foothills
Mountain
Guests checking in at a boutique hotel front desk
Arrival
05 / Our processA decision at every stage

Five stages.No timing is promised.

01

Source

Find the hotel. Understand the owner.

GateSigned letter of intent
02

Underwrite

Verify income, costs, condition and funding.

GateInvestment committee
03

Acquire

Form the partnership. Admit investors. Close.

GateLicences and insurance
04

Operate

Deploy the team, the budget and the plan.

GateMonthly and quarterly review
05

Reassess

Hold, refinance or sell when justified.

GateInvestor approval
06 / Ownership, alignedSaid precisely

Ross Stays ownsalongside you.

  • 01Investors contribute cash equity and hold the partnership that owns the hotel.
  • 02Ross Stays converts half of its upfront fees into sponsor capital. Converted fees, not a cash cheque. It ranks after investor capital.
  • 03Management fees and any operating promote are paid during the hold, before capital is returned. Full terms after you apply, marked proposed.
07 / Who it may suitAnd what it asks

A considered decision.Not a quick one.

The model may suit

  • Investors resident in Canada or the United States, eligible under the rules that apply to them
  • People who want to own an identifiable hotel with a team running it
  • Capital that can stay invested for several years

What it asks

  • Accept that a hotel can lose value and capital
  • Accept illiquidity, and that more capital may be needed
  • Read the documents and take independent advice
08 / Straight answersBefore you apply

Questions,answered.

Is this an investment offering?

No. Any investment would be made only to eligible investors through offering documents for a specific hotel. No money is accepted here.

Is it a fund?

One partnership per hotel, no pooling across deals. Whether that is a fund in law is for counsel to determine per partnership.

What does "Think Marriott" mean here?

Brand, distribution and operations arrive together, the way a flag delivers them to a large hotel. It says nothing about scale or results. Ross Stays is independent.

Who runs the hotel if Braydon is unavailable?

The property team, to the standard already documented for that hotel. That reduces key-person risk. It does not remove it.

How does Ross Stays get paid?

Upfront fees at closing, half converted to sponsor capital. A management fee on revenue. An asset-management fee. A share of cash after the investor preference. Exact terms are shared after you apply.

What happens after I apply?

You watch the presentation and book a call. Before the call, a short page to review. Applying does not confirm eligibility, acceptance or an allocation.

Ready when you are.Two minutes to start.

Tell us about your objectives. If there's a good fit, we'll be in touch.